Trend over time · leads vs qualified with acquisition cost
Category performance
!CPL/CPQL use paid-product spend allocated by campaign→category lead share (est.).
Campaign performance
All campaigns · 20 per page · click any header to sort
!win = CPL < ₹300 or CAC < ₹5,000 · trap = has spend but neither threshold met.
Source: Redash query 2897 (leads) · query 1052 (Meta spend, PaidProduct only) · refreshed every 6h via Apps Script
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How to use this tab. Set the window + mode, then narrow with the filter bar
(e.g. only Health, or only Aasin). Every section below respects your filters. Read top-down:
scorecard → funnel (where reels leak) → time trend → pivot (which combos win) →
scale/stop → people → efficiency map.
Window
→
Mode
Filters
Creative scorecard
Creative funnel
Where do reels leak? Leads → Qualified → Meetings → Transactions. A big drop at one step tells you what to fix.
Trend over time
Cross analysis · pivot heatmap
Pick what to compare. Greener = better (low CAC/CPQL, high CVR). Small r = reel count in that cell.
What to scale, what to stop
Creator & editor leaderboard
Efficiency map
Each bubble = one reel. Left & low = cheap winners. Right & low = scaled winners. High up = expensive (fix or stop). Bubble size = transactions, colour = category.
No reels with spend & transactions in this slice.
Quality trend by go-live month
Are newer reels better? Bars = avg CAC (lower better), green line = success rate.
MoM drill-down · single ad code
Type any Ad Code to see its month-by-month history across the full date range (ignores the window above).
Enter an Ad Code to see MoM breakdown
All ads
All reels · Edited · Ad Live · Grexa AI · click any header to sort